We know that it is easy to say to you to be creative. That is why we want to give you some ideas that are pretty easy to follow and to carry out.
Let’s face it. It’s very hard to find the right talent for your organization. A tight labor market also means fewer people looking for a job which usually results in fewer candidates per job offer. Even if you manage to get multiple qualified candidates for your job interview, it might be hard to find the one. Back in the days, Elon Musk personally interviewed the first 1000 employees at Tesla just to be sure he hired the right ones.
You probably heard stories about different recruitment and job interviewing methods. Heineken once introduced ‘The Candidate’ where three applicants went through an extraordinary job interview in order to get a job. LG once placed a television screen inside an office which showed a meteor falling from the sky while three candidates where having a job interview. Although this can be considered as marketing by LG and you probably shouldn’t recruit employees this way, the way of thinking is right. Think outside the box when it comes to recruiting employees.
We know that it is easy to say to you to be creative. That is why we want to give you some ideas that are pretty easy to follow and to carry out.
Which channels are you currently using to get in contact with possible candidates? Analyze your current strategy and consider if these methods are perfect for you. If your organization wants to attract large quantities of young jobseekers, a swift from traditional media to social media can be the right move for your organization. Recruitment is just like marketing: always look for the best possible way to approach your target group.
As mentioned in the first step, setting your target group is very important. Let’s say you are looking for a professional with knowledge of technology. You might want to avoid traditional media like newspapers or ads in magazines and focus on LinkedIn and Facebook. When setting a target group, it is important to look at similar interests of people of the same category. Millennials tend to choose for products/services/organizations with a story. What does your company do for a better world? Ask your marketing manager for assistance in setting the right target group in order to improve your results.
Just like other vacancies, it is important to place them on your regular channels since they still work. Feel free to post your vacancies on websites like Monster or Indeed since they still generate a lot of traffic from organic search.
As soon as you set your target group and regular channels, it is time to expand your horizon. Here’s a list for you with creative ways to recruit new employees.
As soon as the candidates start to apply, you can start with planning job interviews. The best way to conduct a job interview? We wrote it down here for you.